Web Analytics Course | Market Campus

Web Analytics

Learn how to utilize your analytics to make data-driven decisions to grow your company

Interested in this course? Email us at info@marketcampus.com


Introduction to Market Campus


  • How Market Campus Works
  • Who Should I Follow?

Tracking Your Efforts

  • Why Tracking Is So Important
  • Understanding Conversions
  • Tracking Offline Efforts

Getting Started With Google Analytics


  • Intro to Google Analytics
  • Setting Up Google Analytics
  • Google Analytics Demo Account
  • Important Terms To Know
  • Understanding Traffic Sources
  • The Different Sections In Analytics
  • Adding Additonal Users

Navigating Google Analytics


  • Using The "Real-Time" Section
  • From Google: Reporting Overview
  • Using The Reporting Features
  • More Reporting Features
  • ​From Google: Audience Reports
  • Breaking Down The Audience Report
  • ​From Google: Acquisition Reports
  • Breaking Down The Acquisition Report
  • From Google: Behavior Reports
  • Breaking Down The Behavior Report
  • Setting Up Goals and Conversions
  • What Is "Not Provided?"
  • Google Analytics Quiz

Understanding UTM Parameters

  • Introduction to UTM Parameters
  • Real Example of UTM Parameters
  • Building URL's With UTM Parameters

Removing Spam and False Data

  • Ghost Spam Filter
  • Crawler Spam Filter
  • Language Spam
  • Excluding Internal Traffic
  • Using Segments to Hide Historical Spam
  • Using Google's Bot Filter

What's Next?

  • Our Web Analytics Roadmap

Start Learning

$9.99 / month Web Analytics Subscribe Now
$14.99 / month Unlimited Access to All Courses Subscribe Now

A Better Way to Learn

Your Subscription Includes

  • Regular Updates
    Our courses are constantly being updated to ensure that you are learning the absolute latest and greatest.

  • 24/7 Access to Private Community
    Learning online doesn't mean you have to learn alone. Your subscription includes access to a thriving student community where you can get feedback and help with your marketing and learning.

  • Graded Practice Quizzes
    We're constantly adding and updating quizzes throughout our courses so that you have a way of checking your understanding and finding areas you need to strengthen.

  • Learn on Any Device
    All of our courses are responsive so can learn on your laptop at home or on your phone when riding the bus.

  • Individual Progress Tracking
    Our platform tracks your progress so you'll know exactly where you left off and what you have accomplished.

  • Learn at Your Own Pace
    Your learning shouldn't get in the way of your busy schedule. You'll have 24/7 access for as long as you choose to stay subscribed. This means you can learn on your own time at your own pace.

Purchase With Confidence

  • Cancel Anytime
    Only want to use Market Campus for a month? Two months? Ten months? No problem. You can cancel your subscription at anytime to avoid renewing your subscription.

  • 7 Day Money Back Guarantee
    We're so confident you will find value in our courses that we'll give you a 100% refund if you aren't happy. Just let us know within 7 days of purchasing and we'll refund your money back, no questions asked.

Become a Better Marketer

If you are serious about launching a successful career in marketing, this is the perfect course for you. This course will walk you through some of the most critical topics in web analytics. You'll be trained in the latest tools and strategies to help with website tracking, understanding your audience, and making data-driven decisions.

What Students Are Saying

Market Campus is great! The content is up to date, well-outlined and presented in simple terms. I am very pleased with Market Campus! Totally worth your time.
Klay Jones Student
Very informative- was extremely helpful to get out of the gate fast. It’s up to date and easy to learn. They hit visual, audio, reading, etc. Great price for the product.
Jennifer Amarillo Student
The course content is informative and I can promise that you’re not going to be bored. Tons of hands-on activities and some awesome secrets of the trade can all be found here.
Jessica Simmons Student

Start Learning

$9.99 / month Web Analytics Subscribe Now
$14.99 / month Unlimited Access to All Courses Subscribe Now