The World's Sexiest Marketing Course

  • Lifetime Access

    Take your time. You'll have lifetime access to the course and will always be able to go back and review the lessons.

  • Always Updating

    Marketing best practices change, so shouldn't we? This course will always deliver the most cutting-edge learning.

  • Exclusive Community

    All paid students will be given access to our Mastermind Student Community. You'll be able to ask questions and get advice about your marketing efforts while you learn.

Meet Your Lessons

Everything you need to start driving customers to your website, even if you're brand-new to marketing.

  • 1
    Getting Started
    • Welcome to Market Campus
    • Getting to Know You
    • Join the Community
    • Brandon's Marketing Stack
  • 2
    Figuring out Your Customers
    • Building Your Customer Persona
    • "All That We Share" Commercial
    • The $10 Survey Hack
    • Finding Your Demographic
    • Customer Interview Cheat Sheet
  • 3
    Tracking Your Marketing
    • Getting Started with Tracking
    • Intro to Google Analytics
    • Setting up Google Analytics
    • Google Analytics Demo Account
    • Important Terms to Know
    • Understanding Traffic Sources
    • The Different Sections In Analytics
    • Adding Additional Users
  • 4
    Navigating Google Analytics
    • Using The "Real-Time" Section
    • Using The Reporting Features
    • More Reporting Features
    • Breaking Down The Audience Report
    • Breaking Down The Acquisition Report
    • Breaking Down The Behavior Report
    • Understanding Conversions
    • Setting Up Goals and Conversions
    • What Is "Not Provided?"
    • Google Analytics Quiz
  • 5
    Using UTM Parameters
    • Introduction to UTM Parameters
    • Real Example of UTM Parameters
    • Building URL's With UTM Parameters
  • 6
    Removing Spam and False Data from Google Analytics
    • Ghost Spam Filter
    • Crawler Spam Filter
    • Language Spam
    • Excluding Internal Traffic
    • Using Segments to Hide Historical Spam
    • Using Google's Bot Filter
  • 7
    Learning SEO
    • Intro to SEO
    • Google's Matt Cutts Explains Search
    • Indexing & Caching
    • Using Google Search Operators
    • SERP (Search Engine Results Page)
    • Types of Keywords/Search Queries
  • 8
    Optimizing Your Website for Search
    • Key On-Page Elements
    • Content and Keywords
    • Meta Title Tag
    • Finding The Meta Title Tag
    • Meta Description
    • Optimizing Your URL's
    • On-Page SEO Quiz
  • 9
    Understanding Status Codes and Redirects
    • What are Status Codes?
    • Download Redirect Path Extension
    • How to Use Redirect Path
    • Wildcard Redirects
    • How to Create a Redirect
  • 10
    Moz SEO Toolbar
    • Who is Moz?
    • Download the Toolbar
    • Setting up the Toolbar
    • Understanding Moz Metrics